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May 14, 2010Whether you are using these registration forms as part of the checkout process, or a way to share personal content,...
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March 05, 2010Recap of the conversion optimization tools that we went over at SMX West.
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January 10, 2010A video review of what I consider a great checkout experience from the Photojojo Store.
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December 31, 2009Being an analytics dork comes with the territory. When Avinash released his new book, Web Analytics 2.0: The Art of...
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October 29, 2009There’s a pretty telling quote at the end, “if you run an e-commerce site, don’t do it like this.”
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October 12, 2009How coupon codes (used synonymously here with promo and discount codes) can cause retailers to lose revenue and how to...
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September 01, 2009Any time a user has the chance to skip a step or a page, there is a potential for anlaytics...
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August 17, 2009How have I been spending my time? Developing a product that empowers marketers to make better decisions before testing, saving...
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August 03, 2009Just another entry on shopping cart inspiration… as well as my awards for the best.
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July 27, 2009I was just reading a great article at CSS Tricks on eCommerce Considerations – maybe more accurately how to choose...
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July 23, 2009In the world of optimization, test protocol is the documentation around a test, ideally through its entire lifecycle.
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July 21, 2009How to calculate abandoned revenue – or the sum lost to checkout abandonment – with major analytics platforms.
