About / Contact

About / Contact

Checkout Optimization is a personal project that I – by the way, I’m Nicholas Ward – created to house my thoughts on shopping carts, checkouts, and optimization. I work in e-commerce / interactive marketing and do everything I can to learn something new every day.

Some days are better than others, so forgive me for adding content sporadically.

As this site develops, I’ll do my best to:

  • Share new things that I learn
  • Give thoughtful analysis to new trends
  • Provide opportunities for interaction and networking
  • Document findings and experiences

I’m also increasingly interested in putting together a framework for creating value for companies called product venturing. It’s a work in progress, and I welcome collaboration and feedback.

Contact Me

I love to network, talk shop, and share ideas. I welcome the idea of accepting or writing guest posts and the opportunity to share feedback on your projects.  The best way to get in touch with me is through my personal e-mail or via LinkedIn.