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December 31, 2009Being an analytics dork comes with the territory. When Avinash released his new book, Web Analytics 2.0: The Art of...
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October 29, 2009There’s a pretty telling quote at the end, “if you run an e-commerce site, don’t do it like this.”
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October 12, 2009How coupon codes (used synonymously here with promo and discount codes) can cause retailers to lose revenue and how to...
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September 01, 2009Any time a user has the chance to skip a step or a page, there is a potential for anlaytics...
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July 23, 2009In the world of optimization, test protocol is the documentation around a test, ideally through its entire lifecycle.
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July 21, 2009How to calculate abandoned revenue – or the sum lost to checkout abandonment – with major analytics platforms.
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July 18, 2009Increase your revenue by reducing abandonment rate. Our guide includes definitions, tips for tracking, and what to test to drive...
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