Checkout Optimization » shopping cart review http://www.checkoutoptimization.com Increase your shopping cart conversion rate. Fri, 14 May 2010 22:14:50 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Checkout Review: Photojojo! http://www.checkoutoptimization.com/checkout-reviews/photojojo/ http://www.checkoutoptimization.com/checkout-reviews/photojojo/#comments Sun, 10 Jan 2010 19:35:18 +0000 Nicholas http://www.checkoutoptimization.com/?p=483 I was inspired today to try something a little different for me – a screencast of an online shopping/checkout experience that I found interesting, innovative, and well executed. If I get positive feedback on this format I’ll be more than happy to continue, so if you find it useful, please leave a comment or e-mail me!

Additionally, as always, criticism and opportunities for growth are more than welcome. So, check it out and let me know what you think!

Checkout Review #1 – Photojojo! from Nicholas Ward on Vimeo.

]]> http://www.checkoutoptimization.com/checkout-reviews/photojojo/feed/ 4 Checkout Design – Constructive Criticism & Tips http://www.checkoutoptimization.com/tips/checkout-design-constructive-criticism-tips/ http://www.checkoutoptimization.com/tips/checkout-design-constructive-criticism-tips/#comments Thu, 29 Oct 2009 14:07:44 +0000 Nicholas http://www.checkoutoptimization.com/?p=450 Chris over at CSS Tricks did a great screencast on how not to design a checkout process.

There’s a pretty telling quote at the end, “if you run an e-commerce site, don’t do it like this.”

The checkout in question is that of Navicat (they also has some canonical and meta issues on the SEO side, but I’ll leave that for others.) Navicat is actually a pretty awesome product for database administration, so it is surprising to see them put up such a disjointed ordering experience on their site.

Checkout Redesign Tips

Navicat Buy Now

They are probably missing out on a big chunk of revenue, and we hate to see that happen, so here are some tips for making it back:

  1. It starts with the click. The buy now button from the software should go to the appropriate buy now page for that version, the user shouldn’t have to navigate through three levels to find it.
  2. I was actually surprised to see Google Analytics on the site. If fallout reports aren’t set up, set them up!
  3. Simplify the options for the product selection.
  4. Simplify the options for checking out.
  5. Navicat is constrained by the payment processor in this case.  Upgrade!

Just a little something to get the day started… let me know what you think!

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