That’s a great point. What’s your thought on cost here? Could you tie it to a percentage of total sales?

I have a feeling you know those numbers pretty well

Also, don’t forget the increased cost of customer service to support these. As people struggle to try and get one to work, whether it’s entering slightly wrong to entering one on a product that does not qualify, etc.. or they just forgot to enter it, then finish and realize.. opps.

Keep up the great insights!